Two important companies – Nielsen and Digimarc – are creating new ways to crack down on web pirates by protecting the articles that people write about on their personal and work related websites. There are many people out there who steal articles from other sites and place it on their own without giving the credit to the original source.
Their service – which they are trying to have ready by 2008 – will protect websites by using digital watermarking and fingerprinting as a way of keeping track of where the content is going. They are trying to show people just how important their original content is. “We believe these services will stimulate the growth of online video distribution, to the benefit of consumers, content providers and distributors,” said David Calhoun, Nielsen’s chairman and CEO.
Nielsen has already put its digital watermarking to use for most of the national television program’s rating services. “Until now, the lack of an independent, industry-accepted identification and tracking service has limited the transactions that allow the delivery of media content over the Internet,” Calhoun said. “Now, with our new media identification and management service’s unique ability to identify content throughout the Internet, both content providers and distributors can protect and monetize the value of online media.”
They aren’t just focusing their sights to the internet – but are also looking to thwart any type of pirate by protecting (through digital watermarking) DVD’s, movies, music, and video games. It will take a few years to take off and to get everyone on board – but it will be nice to know that the hard work we do will be protected.
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