This week Yahoo signed the agreement securing and extending Sony’s license for video on demand. In doing this Yahoo has added a variety of music videos from Sony that you can choose from Yahoo’s music catalog.
The music videos from Sony will be available for anyone who utilizes Yahoo and Yahoo’s off network branded video player. If that wasn’t enough Yahoo users can place together audio recordings from Sony in their user generated audiovisual content.
“This partnership not only enhances our video offerings, but also offers Sony BMG artists broad exposure among our global audience of music and entertainment fans,” Yahoo said. “Yahoo! is committed to providing our users with the most comprehensive array of entertainment content. This partnership not only enhances our video offerings, but also offers Sony BMG artists broad exposure among our global audience of music and entertainment fans.”
Sony understands too that expanding their relationship with Yahoo will help them to reach new heights. “Yahoo is a leading force in Internet entertainment, and they are an important part of our overall strategy to make our artists’ music videos widely available, while at the same time building a strong Future for our online businesses,” stated Thomas Hesse - the leader in sales at Sony. “We are happy to extend our agreement with Yahoo, and look forward to continuing our relationship.”
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